Semester 1

DIGITAL MARKETING

The course covers the basics of Digital Marketing addressing the essential topics like Search
Marketing, Search Optimization and Display Advertising.
The learner will be also introduced to Email Marketing, Mobile Marketing and the basics of Analytics
for effective marketing.


Modules

Tools

Marketing Principles

Search Marketing

Search Optimization

Display Advertising

Email Marketing

Mobile Marketing

Analytics

Project

JOB PROFILES

• Digital Sales Executive
• SEO Executive
• Digital Marketing Executive

Semester 2

ADVANCED DIGITAL MARKETING

This course covers advanced topics in Search Marketing, Social Media Marketing and Optimization, nuances of Content
Marketing and Affiliate Marketing, Inbound Marketing, Lead Generation and Nurturing.
This course introduces Web Technologies, Legal and eCommerce , and in depth handling of Analytics.

Modules

Tools

Search Marketing

Social Media Marketing

Social Marketing Optimization

Content Marketing

Affiliate Marketing

Inbound Marketing

Email Marketing

Legal, Ecommerce

Web Technologies

Analytics

Project

JOB PROFILES

• Digital Sales Executive
• SEO Executive
• Digital Marketing Executive
• Content Marketing Executive
• SEM Executive
• Social Media Analyst
• PPC Analyst
• Internet Marketing Executive
• Online Marketing Executive
• Freelance Digital Marketer
• Online Reputation Executive

Interested?