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DIGITAL MARKETING PROFESSIONAL

Semester 1

DIGITAL MARKETING

This Semester covers the basics of Digital Marketing addressing the essential topics like Search
Marketing, Search Optimization and Display Advertising.
The learner will be also introduced to Email Marketing, Mobile Marketing and the basics of Analytics
for effective marketing.


Modules

Tools

Marketing Principles

Internet Advertising with Search Network

Search Optimization Techniques

Creative Display Ad Solutions

Marketing using Email

Mobile Marketing in Practice

Introduction to Analytics

Digital Marketing Portfolio

Semester 2

DIGITAL MARKETING

This Semester covers the advance level of Digital Marketing addressing the essential topics like Search
Marketing, Search Optimization and Display Advertising, Email Marketing, Mobile Marketing and Analytics.


Modules

Tools

Powerful Internet Advertising with Search Network

Understanding Social Media Marketing

Optimizing Social Media Marketing

Content Marketing

Affiliate Marketing

Inbound Marketing

Marketing using Email

Legal, Ecommerce

Using Web Technology for Digital Marketing

Analytics for Marketing

Lead Nurturing for Digital Marketing

Advanced Digital Marketing Portfolio

JOB PROFILES

i) Digital Sales Executive
ii)SEO Executive
iii)Digital Marketing Executive

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