Social media platform is playing a huge role in the society for past years. And with every passing years its growing huge. And with the evolving trend, within a short period social media marketing is making its way to the business world as well. You cant deny the fact, that in twenty eighteen, Social marketing is main or we can put it like this Social Marketing is the only approach to stay in the competition. But the question is why social Media marketing is so much important now? Is it overrated? Is it nothing just a phrase, which will be outdated? Well, we are going to discuss all these answers today . So, stay with us. Is it over-rated? The answer is NO. Its not overrated rather its necessary. Digital marketing is taking over business world. Social Media Marketingis the new way for businesses to interact with a target audience over the internet via various social media platforms and discuss the products and new launches. Every company whether its a start-up or a big billion dollar company, new in the market or old reputed company. Everybody is approaching for social marketing because it sbeneficial. Research shows that with social marketing activities more than 80%, business expands. So, neither it is overrated nor its going to be outdated. In fact with coming years these will grow more and more. Importance of Social Media Marketing In Business:
- Show authenticity :
Authenticity is something we all look for. As soon as we hear about any new company, the first thing we do is we surf about it in order to check whether its a scam or it is for real and if suppose it is not present in any social platform. We instantly judge the company to be a fake one or maybe not a good one. We do it all the time right? So, you can see, how social media is playing its role. Hence, to showcase the authenticity of the brand and attract the customers social media marketing is very important.
- Reach out to audience:
Social media marketing is the medium that can provide the chance of promoting your Brand worldwide. The more you re engage with your target audience in the prominent social platforms, the more chances are to convert them into your loyal customers. And more over, social media have no boundaries hence your message can reach worldwide.
- Cost Effective :
One of the most important and best part of social media marketing is its cost effectiveness. Whereas advertising are limited and also charge huge. And normal campaigning need huge budget. At the same time social media offering so many opportunities is still very cost effective. Being cost-effective is important as it helps you to attain a great return on investment
- Brand Loyalty :
Developing a good customer base is vital for every business and creating a brand loyalty is necessary to gather that customer base. It comes hand-in-hand. Social media marketing gives that opportunity. It is not only for introducing the product or service but also for increasing sales or bring in new leads, building trust through word of mouth, providing a genuine feedback, developing a reputation as an expert, driving traffic to websites, keeping people informed about special events. So many things are done yet at a low cost. Its indeed a brilliant investment isnt it? By investing only a few hours on social media tactically & strategically, over 91% marketers claimed that Social Media Marketing efforts greatly increased their exposure and benefited the brand in a positive manner. On its regular execution, it has created a wide audience for business. So undoubtedly, Social Media Marketing is very important for any businesses to establish itself as a Brand and make your target audience aware about your services and products. That is the reason why many institutes are offering digital marketing courses in Kolkata. So why wait? Start learning and start approaching your target audience. Its better to start early isnt it? Give your company a fair chance to reach out to more people around and achieve growth