As technology advances, showcasing businesses and target audiences have drastically changed the way of consuming content. Social media has picked up such a significance in marketing, it is basic for businesses to keep up with competitors in the industry and always endeavour to be above them.
It is one such platform that permits you to interact with a bigger group of consumers in real time. But the challenge is to make your marketing techniques commendable, unique, worthy and grasps attention.
Animation is one of the growing creative skills today. If you are passionate about learning this skill to grow your business or assist businesses in standing out from the rest, enrolling in an animation course is the best choice. This industry is constantly in the lookout for new talents to keep the market in demand.
Animation for Social Media Platforms
Social media is continuously updating and the interests of the users keep shifting. In order to keep up with the changing trends of social media, animation is one of the compelling ways. You may use innovative and engaging 2D or 3D animations to make your brand come to life that will stick in the minds of viewers.
Here you will see some strategies to help you produce animation that stands out from the rest. One of the best animation institutes in Kolkata, Arena Animation is one of the premier institutes for animation in Kolkata! This animation institute is known for its quality education.
Why is Animation so effective in social media?
Businesses using social media sites like Facebook and Instagram can effectively communicate their ideas to a global audience by animation. Moving visuals can provide complex messages in an easier way for the audience to understand.
You can create animated characters that can convey the messages you intend to deliver to your audience. This way, you can use animated graphics or videos for social media platforms to demonstrate how your product or service operates.
Choosing Between 2D and 3D Animation for Social Media
Understanding the differences between 2D and 3D animations eases the decision-making process.
2D Animation: This animation is lesser in cost and faster to create. It is quite versatile and functions best when producing direct messages. Infographics, amusing short films, and instructional videos work well with 2D animations.
3D Animation: Although requiring more resources, 3D animations offer a more compelling and convincing experience. As a result, it is usually utilised in product displays, architectural visualisations, and other materials where having a real-world depiction would be beneficial.
The syllabus for Arena Animation’s animation course in Kolkata covers both 2D and 3D animation in addition to other crucial ideas.
Best Practices for Animating for Social Media
You need to adhere to certain rules after choosing the type of animation for your social media to ensure that it is both visually appealing and effective. Here are some tips to remember from the animation courses at Arena Animation, which will delve deeper into recommended practices.
Keep your animations short and simple
Social media users are those who have brief attention spans as they scroll through their timelines every now and then. It is fundamental that your message is captured by them in the first few seconds.
Go for animations which may last for one or two minutes, steering clear of any unnecessary information and diversions.
Use clear branding
For the audience to recognise and remember the brand, it must embody the brand’s identity and guiding principles. Use related colours, fonts, logos, and voices for your animation to ensure clarity and consistency with your brand.
As a result, it helps you build loyalty and trust by differentiating yourself from others in the field.
Optimise for various screen sizes
Since mobiles are used by every social media user to access these sites, you must create an animation that works on a variety of screen sizes and orientations.
Avoid using tiny text and objects, use high-resolution photos and videos, and publish your animation only after testing it across a variety of platforms and devices.
Make sure captions and subtitles are added
Avoid using tiny text and objects, use high-resolution photos and videos, and publish your animation only after testing you have tested it on multiple devices and platforms.
Make sure your animation is includes subtitles and captions. In order for your animation to express its message clearly even when there is no sound, it is necessary to include captions and subtitles.
Additionally, you can incorporate sound effects and text animations to reinforce the message and pique viewers’ curiosity or appeal to their emotions.
Do not miss out on your call to action
Make sure your target audience is both intrigued and inspired to act when producing an animation.
Call-to-action should be included in every animation you make. For example, you could urge viewers to check out your website, join your email list, like your Facebook page or buy your product.
Following these animation techniques will help you produce the best animations apt for social media platforms and will grow your business.
Enroll in an animation course in the popular animation training institute in Kolkata – Arena Animation. Their animation course is full-fledged with the required skills to excel in your animation career. They are spread around the city of Kolkata to make quality education accessible to all aspiring students. The animation course fee is also affordable making it desired by more number of people.