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The fundamentals of page speed and how a trustworthy SEO training institute in Kolkata trains you

The fundamentals of page speed and how a trustworthy SEO training institute in Kolkata trains you

A website’s speed is a prerequisite element to boost the Google ranking. The search engine measures speed as an integral part to make or break a website owner’s SEO success. Ever since Google announced page speed as a ranking factor for smartphone web search results in 2010, SEO professionals started incorporating several strategies to develop a terrific website performance. In the current 21st century, every prominent SEO training institute in Kolkata ensures to deliver advanced SEO training to aspiring students. And, the page-speed strategies to increase website traffic are a part of the methodical training solutions. On that note, let us find what page speed is all about.

An Introduction to Page Speed

Students’ SEO learning journey is left incomplete if they are not introduced to the concept of page speed. Many a time, page speed gets confused with ‘site speed’. However, technically speaking, there is nothing called site speed that you can relate to website traffic. Page speed, as Google says, is a predominant SEO area that is not supposed to get overlooked. According to Google’s algorithms, page load speed happens to be a keyword ranking factor for mobile versions of the websites.

Ever since the early days of the web, page load time held invisible prominence until Google announced its page load time update last year or so. With the sheer advancements of the web page technology like using JavaScript libraries, using this kind of technology got tempered by bandwidth or speed of the net connections alongside the memory resources of the devices.

In a nutshell, when a server sends more resources and data to the browsers, delivering the ‘package’ takes a bit longer across the Internet connection! Eventually, the page will get slower in rendering in the web browser, as a result, the page becomes usable. There’s no denying that the web connection speed has improved over a couple of yesteryears. With that, users appeared to leave a website with slower speed to connect.

Each top-ranked digital marketing training institute in Kolkata aims at training their SEO students with best page speed measures, given that it impacts the traffic across channels as well as sources. The institutes also follow the practices of Google’s implementations and train candidates in order to use page speed in the search ranking algorithm. For websites, this has reduced latency, and it has now become a sole component of search engine optimization. For any digital marketing institute, page speed training is of the core value.

What are the page speed factors?

Before diving into the nitty-gritty of the factors and their influences, let’s first understand that anything on the website that adds time will be a page speed factor. Given below are the most common issues.

  • Server response time

The time between the request of the page and the server’s initial response is referred to as the server response time. Measured as TTFB (or Time To First Byte), it can be used by the browser to construct or render the page. A slower server response happens with the followings:

  • Delay caused due to the distance between the server and users (aka, geographic latency)
  • Database server issues or database efficiency
  • Unavailable computing resources of the server
  • CSS Compression/Minification and Javascript

Compression or minification of JS or Javascript and CSS (cascading style sheets) reduce the file size of resources to improve the page speed. These resources can potentially reduce unnecessary delays to load the page.

  • Off-screen loading of images or image compression

Images add substantial loading time to a particular page & warrant attention in the times when page speed becomes a major concern. With enhancements of web connection speed, webmasters started including image files for a better UI. And with that, despite having a considerable amount of positive impacts on user experience, these results in slowing down the page-speed! According to every pre-eminent digital marketing training institute in Kolkata ensures to enhance the skills required to work on increasing the page speed more effectively. So, they focus on giving insights into:

  • Compressing and optimizing images to reduce the size
  • Converting images to the most-current formats
  • Defer the off-screen images and lazy load until users scroll down
  • Render-blocking resources

Render-blocking issues occur with primary content getting delayed during the time when the browser starts loading other sources. Render blocking issues can get minimized by any of the following solutions. Let’s find out what they are:

  • Setting the JavaScript resources to asynchronously load
  • Removing the unused portions of the resources of JS/CSS
  • Removing the unused or insignificant scripts to stop them from loading
  • Minifying and compressing CSS and JavaScript resources by reducing the load time
  • Caching of the resources

For the resources which are loaded across pages, CSS and JavaScript allow the web browsers to store resources in a local manner. It establishes quick re-loading and avoids unnecessary & insignificant repeated requests & responses for the same resources.

Why is it significant to focus on page speed and how to measure it?

Focusing on page speed is one of the most sought-after and advanced SEO strategies of 2020. Given that faster page speed has a direct link with higher website traffic numbers; it increases the number of customers visiting the website. When the page takes time to load, the user experience not only becomes pesky, but users end up losing interests.

In this manner, page speed affects website traffic. With that regard, it can be said that page speed is a significant SEO component. Now, to take extra care of this SEO part, website owners require measuring the issues that cause page-speed problems. Let’s give a read to these points.

One quick note: The prominent SEO training institute in Kolkata trains its students by keeping these measures in mind. The talented mentors ensure to provide high-end training solutions to each and all.

  1. Using a content distribution network

CDNs or Content distribution networks are better referred to as content delivery networks. These are the networks of services used for the purpose of distributing content. Copies of the sites get stored at a multitude of data centers (which are geographically diverse). In this manner, users get faster & more seamless website access.

  1. Improving server time

The response time of the server is affected by the received traffic amount. Improving server response time is possible. For this purpose, the professionals require looking for the performance bottlenecks.

There are other ways how a website owner can look into the matter of fixing any issue that affects the page speed and thereby the overall website traffic. As per the load time of the current year, another year’s unwinding has brought some updates. Let’s finish off narrating the post about page speed with the average speed rate of this year.

  • 1 sec to 3 sec (the probability of bounce increased by 32%)
  • 1 sec to 5 sec (the probability of bounce increased by 90%)
  • 1 sec to 6 sec (the probability of bounce increased 106%)
  • 1 sec to 10 sec (the probability of bounce increased 123%)

To achieve visitor’s attention, it is crucial to learn web development strategies. If you reside in Kolkata, there are prominent digital marketing training institute in Kolkata names to go ahead and build a strong career in web development.

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