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Typography in Graphic Design, The Role of Typography in Graphic Design: A Comprehensive Guide

The Role of Typography in Graphic Design: A Comprehensive Guide

When talking about the graphic design course, don’t forget about typography.

What’s typography?

It’s the art of arranging typefaces, selecting font sizes, spacing, styles, and distinct typographic elements. Typography helps create visually appealing and practical designs.

Various typographic elements in graphic design communicate messages, develop a hierarchy, convey emotions, and uplift readability.

So, are you ready to learn the significance of typography in graphic design? Pursue the best graphic design course in Kolkata and get to know how graphic designing is shaping one’s career.

You can also read this enticing blog and get valuable insights.

Typography is Highly Significant in a Graphic Designer’s Life! 

The market size of graphic design is $43.4 billion. Around 5,07,690 graphic designers are employed globally, and 90% work as freelancers.


With this data, you can analyze the scope of graphic designers in this era. So, choosing graphic design as a career is the wisest idea.

Now, moving on to our topic, let’s check how typography plays a crucial role for a graphic designer.

  • A Perfect Way of Communication

According to a graphic designer’s point of view, typography conveys a message or communicates visually. The graphic designer never takes typography merely as selecting fonts. It’s more than that.


The selection of spacing, alignment, font size, and typeface or font all work as a significant aspect of conveying the right message to the audience. So, typography should always be a bridge between the brand and the audience.


  • Makes a Brand Stand Out from the Crowd 

Brands can use typography in various brand materials such as websites, logos, advertisements, and packaging. It helps establish an exemplary brand identity or brand image. Consistent use of typography makes a positive difference.

  • Enhanced Readability 

If typography elements are used accurately, nobody can stop a brand from attracting clients. The reason is simple. Good typography helps the audience understand and read the text comfortably. So, better the understanding, the more the inclination.

Take care of a few factors like line spacing, font size, contrast, and letter spacing to let the audience catch the words quickly.

  • Typography Can Touch the Emotions, too! 

Do you know that fonts can have different emotional impacts? Yeah, you read that right.

For example, Serif fonts may seem like traditional fonts. Meanwhile, Sans-Serif can portray modernity, and script-type fonts show creativity.

So, typography is a cherry on the cake for graphic designers to reinforce the intended message using an emotional essence.

Isn’t it amazing?

If you find that alluring enough and are curious about gathering more knowledge on typography, connect with Arena Animation Kolkata, and avail of the best applicable course at a pocket-friendly price now! The course duration of this graphic design course varies between 3 months to 6 months and the course fees can be paid in installments.

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