Logos serve as the visual recognition of every brand, allowing customers to identify them easily. Crafting the perfect logo that truly represents a brand is a challenging but rewarding task. Many designers turn to Illustrator, the industry-standard software for logo creation. Design stunning logos for any industry, style, and medium – digital, print, or video. Mastering Illustrator logo design through a graphic design course dramatically enhances your skills and creativity.

But if you need to figure out how to create an amazing logo for your company, stay until the end of this article, and you will get the information you seek. So, let’s start the topic without wasting much of your time.

7 Steps To Create Logo In Illustrator

Start with briefing

Your client must provide you with a well-written brief before you even launch Illustrator. You will be stumbling about in the dark, attempting to determine what the client wants if you still need it. Begin by posing inquiries. And keep in mind that you can only ask a few questions. Keep lines of communication open with your client. Also, remember that you are the expert and must counsel the customer and guide them regarding their design. If you want to understand more about that, then the graphic designing course in Kolkata can guide you in this case.

Set up the logo project.

Set up your workspace and create a new document. Use the Layers panel to conveniently manage your artwork and create a reference image for inspiration. Discover how to enter the Layers panel, add a reference image, reset your workspace, and start a new document.

Start drawing

Create a CMYK document and import your image via File and Place or by dragging it onto the artboard. In the Layers Panel, rename the sketch layer, lower its opacity, and lock it. Create a new layer on top.

Use the Pen Tool to trace the sketch by plotting anchor points along the edges. For best results, keep anchor points in a rectangle around the letter. Use the fewest points necessary for control. If tracing lettering, hold Shift to keep handles vertical or horizontal for easier editing later. Now, compare a traced logo (left) with one drawn using the Pen tool. If you want to become a master of logo making, then you should enroll in the best graphic design institute in Kolkata.

Refine your logo design.

After determining the fundamental shapes, use the Direct Selection Tool (A) to refine and advance your design. You can accurately relocate or modify individual anchor points with this useful tool. Use the Pathfinder Tool to create eye-catching cut-out regions or blend objects effortlessly. Prepare to improve your design.

Add some text

After finalizing your logo, you can add a tagline. A straightforward method is to place it below the logo in a matching font. Alternatively, position it above the logo on a curved path using the Type on a Path tool for a badge-like look. Choose a font that complements your logo, avoiding competition by considering serif, sans serif, or script styles. Choose fonts for a wordmark that align with brand values, focusing on contrast, spacing, and weights. Modify letters strategically for added meaning and emotional impact.

Add some colour according to your preference.

Make confident colour choices that represent your brand identity. If available, apply specific Pantone colours or use the Color Picker. Make simplicity and contrast your top priorities while choosing. One or two striking colours are frequently used in successful logos. Experiment with patterns and gradients, but prioritize simplicity for scalability and recognition. After you’re happy with your design, ensure every piece is balanced and aligned. To ensure your logo is still recognized and clear, remove any extraneous guidelines and test it at different sizes.

Present the logo

Create a lovely presentation for your client after your logo is flawless. Be careful to display all logo variations, including those in various colours. Remember that you will need to give the client all of the logo versions displayed in the presentation.

Following these 7 steps, you can develop a professional and versatile logo in Illustrator, ready to represent your brand effectively across various media.