Marketing, the meaning is no more the same. Its definition, its importance getting huge with every passing day. We often found people asking this question to us. Why content marketing is important?Is it necessary for business? That’s exactly why, today we came up with this article. Today we will discuss with you the core reason of rapidly growing content marketing. Why it became so huge and why it is important for a growing business. So lets begin What is this all about?Content Marketing is a form of marketing. It focus on creation and distribution of contents to attract the target audiences for the business. Content Marketing are mainly done through the use of Social Media, Blogs, Videos, eBooks and other tools to share the brand, the business and its motive with the targeted audience . So basically Content marketing is all about online presence of your business. Now, the question is why it is so damn important? Here’s, 5 Reasons why content marketing is important for your business:
- ONLINE IMPACT :
Research shows that 70% buyers reviewed 3-5 pieces of content before they contact a sales agent and forget about believing on research, we ourselves do this isn’t it. Whenever we hear about any new organization the first thing we do is google it and then analyze it. And if suppose google search don’t show the company we consider the company as a fraud, fake or not good without even give it a second thought. So, you can see how in today’s time this online impression put an impact in a customer’s mind. Content Marketing plays the role here. With a proper guidance, proper strategy providing content in your business website, social media page, posting blogs on a regular basis your business will grab the attention of the customers towards you. So it is mandatory for your business to focus on content marketing to be at par with your competitors & stay ahead of them in the race.
- BRAND AUTHORITY :
People always want to hear from experts. The more informative and entertaining your content is the more the customers will try to reach & connect you… And initially within a short period of time a bond of trust gets built up between you and your Customer. This is very important for your business to grow. Hence content Marketing helps you to create that Brand authority, which people will believe in and trust & avail your product or services.
- INTERACTIVE :
Fulfilling customer’s want is always should be a core motive of a business. Well, content marketing give that opportunity to a business to interact with the customers, getting their feedback directly. Through blog post, through social media, or through different online voting poles, campaign and different public review you can study your customer’s behavior and can make them feel comfortable and also improve your product as per the requirement & demand.
- REACH OUT TO MANY :
Internet is wide and huge. It is not limited, rather it includes the whole wide world. Hence content Marketing helps to promote your brand worldwide and reach out to as many as possible. Your post, your video, your updates about your brand can reach out to your targeted audiences all over you can’t even imagine of. This, in technical terminology we call reach, the more you reach out to prospective customers the more you generate good engagement and chances are that more leads you will generate. This will henceforth create the brand awareness for your business.
- SEO RANKING :
Another challenge which content marketing has solved is enhancing SEO Ranking. Now, what is SEO and how it is helpful? Well, SEO is the abbreviated form for (SEARCH ENGINE OPTIMIZATION). When you search something in a search engine. Google tries its best to give you the best articles relevant to your search query. The article or the writing which appears in the first page of the Search Engine Result Page is considered to be the best with SEO ranking. Now, customers don’t have that much time to scroll and find your article. They will go for the content that appears first in the SERPs. Hence every business tries to make their content pop-up first by ensuring that the website is optimized and meets all guidelines set by Google. Content marketing helps a business to make its mark. With a proper content marketing strategy, regular quality content upload can makes you engage your audience really well. The above are the 5 reasons why Content marketing is important for your business. So, you can see how content marketing is important in today’s competitive world. Everybody wants to be no. 1. Hence, if you want to be in the race you cannot ignore Digital Marketing strategies. In fact every companies are hiring individuals with digital or content marketing knowledge and skills. Arena Animation Chowringhee is offering job ready digital marketing courses , come and explore the creative arena here. Hence, these new approaches of marketing are ruling all over. So, why content marketing is no more a question, it is now a mandatory part of marketing and advertising.